Platinum 7X was first conceived to deliver an American-made vodka with a smooth, clean and crisp style. With great care and meticulous detail, the Platinum team has been able to craft something truly exceptional. Platinum 7X is distilled seven times from high-quality American grain. Careful attention is paid throughout the distillation process to ensure the highest quality product is crafted. 100% pure water is then used to finish the vodka and bring it to 80 proof. The result is remarkable vodka with a clean, refreshing, ultra-smooth taste that delivers a memorable drinking experience every time.